{
 "name": "CRM sales stages",
 "type": "concept",
 "episodes": [
  "lenny-s-podcast-2026-08-23-how-to-close-100k-enterprise-deals-step-by-step-jen-abel"
 ],
 "claims": [
  {
   "holder": "Jen Abel",
   "claim": "The familiar five CRM sales stages are weighted forecasting buckets, not the sequence of meetings a seller should impose on a buyer.",
   "stance": "assertion",
   "conviction": 0.9,
   "subjects": [
    "CRM sales stages",
    "Enterprise sales"
   ],
   "timestamp": "1:03:06",
   "quote": "That's what those stages are for. That's not the stages you take a client through. Like those are just the broad buckets.",
   "episode_id": "lenny-s-podcast-2026-08-23-how-to-close-100k-enterprise-deals-step-by-step-jen-abel",
   "published_at": "2026-08-23"
  },
  {
   "holder": "Jen Abel",
   "claim": "Most founders and salespeople misuse the five-stage CRM model because enterprise selling must mirror and guide the buyer's process.",
   "stance": "assertion",
   "conviction": 0.85,
   "subjects": [
    "CRM sales stages",
    "Enterprise sales"
   ],
   "timestamp": "1:04:33",
   "quote": "Yeah, because enterprise sales, it's mirroring their buying process. It's trying to control their buying process. It's not plopping these people into your sales process.",
   "episode_id": "lenny-s-podcast-2026-08-23-how-to-close-100k-enterprise-deals-step-by-step-jen-abel",
   "published_at": "2026-08-23"
  }
 ],
 "predictions": [],
 "facts": [
  {
   "statement": "The standard CRM pipeline discussed has five broad stages: intro, demo, proposal, contracting, and closed-won or closed-lost.",
   "subjects": [
    "CRM sales stages"
   ],
   "value": "5 stages",
   "timestamp": "1:03:06",
   "quote": "intro, demo, proposal, contracting, and then like closed one or closed loss",
   "source": "Jen Abel",
   "episode_id": "lenny-s-podcast-2026-08-23-how-to-close-100k-enterprise-deals-step-by-step-jen-abel",
   "published_at": "2026-08-23"
  }
 ],
 "first_seen": "2026-08-23",
 "last_seen": "2026-08-23"
}